Google’s Panda Update 4.0: Winners And Losers
Google released its new Panda update, and it is important to understand the consequences.
Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results.
The latest change in the algorithm (also referred to …Read More
Research Reveals – Location Increases Ads Relevance
Google recently commissioned a research to learn about surfers’ local search behavior (when they’re trying to find nearby services or places). The research conducted on more than 5000 participants who voluntarily completed an online survey.
The results show that 4 out of 5 consumers want search ads to be customized to their location, by city, zip code or immediate …Read More
Google Announces Bulk Account Linking Between Analytics And AdWords
In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.
This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More
What Is The Future Of Google+?
Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying.
It’s interesting to check what …Read More