Monthly Archives for July 2014

New Improvements In Bing Ads Targeting Updates

A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out. An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if […]

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AdWords Express Helps You Advertise On Specific Schedule

  Google’s helpful AdWords Express feature is designed mainly to help small businesses to advertise online easily, and to run smoothly in this overwhelming environment. Small business owners report that they are seeing success with AdWords Express, all over the world. Now Google improves the AdWords Express feature on mobile. Since more than 70% of […]

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Customize Your Audience When Boosting a Facebook Post

  Since Facebook added the “boost” option for posts, advertisers see more engagement for their promoted content. Still, there are things you can do to improve and refine your performance, and you should always stay on guard and not just boost a post and then forget about it. One effective way to fully exploit the […]

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Google Shopping Improvements and Updates

  In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specification. These will include: Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order […]

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Google Study Reveals – Search Ads Increase Brand Awareness

One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness. Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested […]

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