Monthly Archives for August 2014

Facebook To Reduce Click Baiting Headlines

  A few days ago, Facebook announced several improvements to their News Feed, mainly to eliminate stories that people see as spam or not relevant to them. They’ve been working on an update to reduce click-baiting headlines. What are click-baiting headlines? These are headlines that tempt people to click on them in order to find […]

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Identify And Measure Calls With Call Conversions Feature

  A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and […]

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Close Variant Matching On Google Adwords

  When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search. People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all […]

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Google Introduces Dynamic Sitelinks

Sitelinks is a great feature that helps connecting people to specific pages on your website, directly from your ad. With just one click, potential clients are directed to a specific category page or a product page that relates to what they were looking for. Sitelinks have proven to extend the value of search ads by […]

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Product Ratings on Google Shopping – Helps Shoppers Decide

When people are searching for products on the web, they want to see reviews and feedback that will help them decide. Google has recently added the product ratings feature on Product Listing Ads, to help shoppers easily find useful information and reviews. Currently available to shoppers in USA, this feature shows product ratings (stars and […]

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