Google Introduces Callout Extensions

Google AdWords is introducing a new ad extension called ‘callout extensions’, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases.

The great thing about callouts is that they show valuable information to potential customers before they click your ad. Advertisers …Read More

Consolidated Billing For MCC Users Soon To Be Available In Google AdWords

Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.

The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More

Bing Ads To Test Close Variant Matching

Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.

Close variant matching is a useful way to drive more highly qualified …Read More