Facebook Updates For The New iPhone 6 And iOS 8
With the launch of iOS 8, Facebook are making a few updates over the coming weeks to enhance the experience on the new device.
The new iPhone 6 and iPhone 6+ come with new and improved screen resolutions, so Facebook are doing their best to make the experience bigger and clearer. Over the coming weeks, all the features of …Read More
Google Introduces Callout Extensions
Google AdWords is introducing a new ad extension called ‘callout extensions’, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases.
The great thing about callouts is that they show valuable information to potential customers before they click your ad. Advertisers …Read More
Consolidated Billing For MCC Users Soon To Be Available In Google AdWords
Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one.
The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace MDOs, which had to be requested from a …Read More
Bing Ads To Test Close Variant Matching
Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results.
Close variant matching is a useful way to drive more highly qualified …Read More