Google Modifies Dynamic Remarketing Across All verticals
Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto).
Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored ads highlight what matters most to customers, engaging …Read More
Google Launches Custom Affinity Audiences For Display Search
About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences.
This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to reach across the …Read More
Facebook News Feed Updates For More Relevant Ads
Facebook is working on showing people ads that they’ll find interesting and relevant. Both the advertiser and the user would benefit from a more relevant ad. Facebook recently announced two updates on their news feed that will show people more relevant ads.
These updates will focus on why people hide certain ads and conclude whether or not to …Read More