Monthly Archives for December 2014

Facebook Trending Now On Mobile

  One of the advantages people gain from Facebook is to talk about what’s happening, and discover updated, relevant conversations about news that interests them. This is where Trending comes in as a great tool to explore stories from different sources. Now, Facebook is launching Trending for mobile, so when users tap on a topic […]

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Google Introduces AdWords Editor 11.0

  Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time. AdWords Editor 11.0 […]

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New Version For Bing Ads Campaign Planner

  Bing Ads recently released a new and improved version of the Campaign Planner tool, just in time for the holidays. The new version combines three capabilities within one friendly interface. New elements have been added to the Campaign Planner, making it a powerful, handy tool for advertisers. The 3 new additions are: Vertical and […]

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Changes In Interest Categories At AdWords Starting January 2015

  Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available. The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target […]

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Bing Ads Offers Auction Insights In The Web User Interface

  Currently in the US only, Bing Ads Auction Insights will be available in the web interface (UI). Auction Insights work this way – when a user performs a search on the Yahoo Bing Network, there is an internal auction process that determines which ads are shown and where they are placed on the search […]

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