Blog

Facebook Updates For The New iPhone 6 And iOS 8

  With the launch of iOS 8, Facebook are making a few updates over the coming weeks to enhance the experience on the new device.   The new iPhone 6 and iPhone 6+ come with new and improved screen resolutions, so Facebook are doing their best to make the experience bigger and clearer. Over the […]

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Google Introduces Callout Extensions

  Google AdWords is introducing a new ad extension called callout extensions, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases. The great thing about callouts is that they show valuable information to potential customers before […]

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Consolidated Billing For MCC Users Soon To Be Available In Google AdWords

  Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one. The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace […]

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Bing Ads To Test Close Variant Matching

  Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results. Close variant matching is a useful way […]

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Facebook To Reduce Click Baiting Headlines

  A few days ago, Facebook announced several improvements to their News Feed, mainly to eliminate stories that people see as spam or not relevant to them. They’ve been working on an update to reduce click-baiting headlines. What are click-baiting headlines? These are headlines that tempt people to click on them in order to find […]

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Identify And Measure Calls With Call Conversions Feature

  A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and […]

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Close Variant Matching On Google Adwords

  When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search. People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all […]

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Google Introduces Dynamic Sitelinks

Sitelinks is a great feature that helps connecting people to specific pages on your website, directly from your ad. With just one click, potential clients are directed to a specific category page or a product page that relates to what they were looking for. Sitelinks have proven to extend the value of search ads by […]

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Product Ratings on Google Shopping – Helps Shoppers Decide

When people are searching for products on the web, they want to see reviews and feedback that will help them decide. Google has recently added the product ratings feature on Product Listing Ads, to help shoppers easily find useful information and reviews. Currently available to shoppers in USA, this feature shows product ratings (stars and […]

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New Improvements In Bing Ads Targeting Updates

A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out. An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if […]

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