Blog

AdWords Express Helps You Advertise On Specific Schedule

  Google’s helpful AdWords Express feature is designed mainly to help small businesses to advertise online easily, and to run smoothly in this overwhelming environment. Small business owners report that they are seeing success with AdWords Express, all over the world. Now Google improves the AdWords Express feature on mobile. Since more than 70% of […]

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Customize Your Audience When Boosting a Facebook Post

  Since Facebook added the “boost” option for posts, advertisers see more engagement for their promoted content. Still, there are things you can do to improve and refine your performance, and you should always stay on guard and not just boost a post and then forget about it. One effective way to fully exploit the […]

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Google Shopping Improvements and Updates

  In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specification. These will include: Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order […]

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Google Study Reveals – Search Ads Increase Brand Awareness

One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness. Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested […]

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New Improvements on the AdMob Network By Google

  Google is constantly working on improvements on the AdMob network offerings, as an effort to connect consumers to relevant content, both on websites and apps. The latest improvement will allow advertisers to access many of the offerings on the AdMob network. Advertisers will be able to use installed app category targeting on the AdMob […]

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Facebook To Improve Video Rank On News Feed

Social networks’ news feeds have one main goal – to deliver relevant stories and highlights to the users, so they won’t miss anything important and relevant to them. Perhaps the most important part of the news feed are videos, and Facebook state that twice as many people now watch videos on Facebook than they did […]

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Facebook Ads Will Become More Relevant To Users

  Facebook users often wonder why specific ads show up in their news feed or the sidebar. To satisfy this query, Facebook announced that they are making ads more relevant to the user, and also let the user see the process behind the ad placement. The data will be collected from page posts the user […]

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Google Study On Local Mobile Searches – What Info Are Users Looking For?

  A recent study by Google explored consumer behavior among 4,500 participants that answered a vertical-specific online survey. The study results help to conclude what factors are important to customers when they see mobile ads. Customers on-the-go using mobile devices usually look for relevant places located nearby. As it turns out, four out of five […]

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Google’s Panda Update 4.0: Winners And Losers

  Google released its new Panda update, and it is important to understand the consequences. Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results. The latest change […]

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Research Reveals – Location Increases Ads Relevance

  Google recently commissioned a research to learn about surfers’ local search behavior (when they’re trying to find nearby services or places). The research conducted on more than 5000 participants who voluntarily completed an online survey. The results show that 4 out of 5 consumers want search ads to be customized to their location, by […]

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