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Google Announces Bulk Account Linking Between Analytics And AdWords

  In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads. This new linking process will allow advertisers to link multiple AdWords accounts all […]

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What Is The Future Of Google+?

  Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying. It’s […]

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Google’s Self-Driving Car Logged Nearly 700,000 Miles

  Google introduced the self-driving car project at 2010, but this innovative project gets smarter and efficient every day. These days, Google announced that over the last year they’ve been working almost entirely on mastering city street driving. Naturally, driving in the city is a lot different than driving in the freeways, as constant distractions […]

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Google Presents: Step Inside The Future Of AdWords

  Google’s recent news – “step inside the future of AdWords”, features App Ads and more UI tools. Compared to last year’s changes, the current changes and developments are not drastic. The new features and tools will be available to all AdWords users over the next few months. Here is a short review of the […]

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Google Adwords Will Launch Bulk Linking Feature For Multiple Accounts

  Google recently announced that in the coming weeks they will launch a new bulk linking feature, making it easier for advertisers to quickly gain rich insights. The new feature will allow Adwords account users to link all their accounts at once. According to Google, this new “linking wizard” as they call it, will assist […]

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Google Webmaster Tools Improves Data Tracking

  Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of a certain site.   The Index Status feature reports how many pages on […]

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Facebook Testing A New Business Manager Dashboard

Facebook is recently testing a Business Manager dashboard, that according to experts, will offer administrators the option to control pages and ad accounts from one place. Businesses that will be given access to this platform won’t need to create fake profiles to manage a page and won’t need to friend someone (or know their email) […]

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2015 Forecast – Mobile Ads Will Surpass Desktop Ads

  In the past few years there have been a massive growth of mobile browsing on smart phones and tablets, so there’s really no surprise that they quickly turned into a critical aspect of digital advertising. A recent study from Marin Software suggests that by the end of 2015, mobile ads will drive more than […]

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Bing Ads Will Soon Allow Duplicate Keywords

Many Bing Ads users encountered this situation at least once or twice – you import a campaign or upload a new keyword set, and some of them are flagged as duplicate keywords. This happens when two keywords in an ad group have minimal differences such as hyphens or accents, and Bing Ads takes out these […]

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