Category Archives for news and updates

Facebook Trending Now On Mobile

  One of the advantages people gain from Facebook is to talk about what’s happening, and discover updated, relevant conversations about news that interests them. This is where Trending comes in as a great tool to explore stories from different sources. Now, Facebook is launching Trending for mobile, so when users tap on a topic […]

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Google Introduces AdWords Editor 11.0

  Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time. AdWords Editor 11.0 […]

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New Version For Bing Ads Campaign Planner

  Bing Ads recently released a new and improved version of the Campaign Planner tool, just in time for the holidays. The new version combines three capabilities within one friendly interface. New elements have been added to the Campaign Planner, making it a powerful, handy tool for advertisers. The 3 new additions are: Vertical and […]

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Changes In Interest Categories At AdWords Starting January 2015

  Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available. The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target […]

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Bing Ads Offers Auction Insights In The Web User Interface

  Currently in the US only, Bing Ads Auction Insights will be available in the web interface (UI). Auction Insights work this way – when a user performs a search on the Yahoo Bing Network, there is an internal auction process that determines which ads are shown and where they are placed on the search […]

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Google Introduces New Improvements to Tag Manager

Google recently released 3 improvements to Tag Manager that will simplify advertisers marketing strategies: new and intuitive interface to launch and edit tags, new APIs, and more 3rd-party templates. The improved intuitive interface makes tag management easy and accessible for all users, even new and non-technical ones, so they can start using it right away. […]

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Google Modifies Dynamic Remarketing Across All verticals

  Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto). Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored […]

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Google Launches Custom Affinity Audiences For Display Search

About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences. This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to […]

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Facebook News Feed Updates For More Relevant Ads

  Facebook is working on showing people ads that they’ll find interesting and relevant. Both the advertiser and the user would benefit from a more relevant ad. Facebook recently announced two updates on their news feed that will show people more relevant ads. These updates will focus on why people hide certain ads and conclude […]

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Facebook Updates For The New iPhone 6 And iOS 8

  With the launch of iOS 8, Facebook are making a few updates over the coming weeks to enhance the experience on the new device.   The new iPhone 6 and iPhone 6+ come with new and improved screen resolutions, so Facebook are doing their best to make the experience bigger and clearer. Over the […]

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