Google Shopping Improvements and Updates
In order to provide merchants with more flexibility when organizing product data and reach more shoppers, Google is launching a few updates and improvements to the Google Shopping Feed Specifications. These will include:
Merchant-defined custom bundles, (for instance – a tablet with additional case and holder), must now be identified as such in order to be displayed appropriately on Shopping …Read More
New Improvements on the AdMob Network By Google
Google is constantly working on improvements on the AdMob network offerings, as an effort to connect consumers to relevant content, both on websites and apps. The latest improvement will allow advertisers to access many of the offerings on the AdMob network.
Advertisers will be able to use installed app category targeting on the AdMob network to find …Read More
Google Study Reveals – Search Ads Increase Brand Awareness
One of Google’s latest studies shows that search ads are affecting direct response, obviously, but they also have a powerful effect on branding, and even increase brand awareness.
Recently posted at the Google AdWords blog, the study reveals promising results – search ads lift top-of-mind awareness by an average 6.6 percentage points. The study tested searches for certain category keywords, …Read More
Facebook to Improve Video Rank on News Feed
Social networks’ news feeds have one main goal – to deliver relevant stories and highlights to the users, so they won’t miss anything important and relevant to them. Perhaps the most important part of the news feed are videos, and Facebook state that twice as many people now watch videos on Facebook than they did six months …Read More
Facebook Ads Will Become More Relevant To Users
Facebook users often wonder why specific ads show up in their news feed or the sidebar. To satisfy this query, Facebook announced that they are making ads more relevant to the user, and also let the user see the process behind the ad placement.
The data will be collected from page posts the user likes, posts they …Read More
Google Announces Bulk Account Linking Between Analytics And AdWords
In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads.
This new linking process will allow advertisers to link multiple AdWords accounts all at once, and also will enable a clearer, …Read More
Google’s Self-Driving Car Logged Nearly 700,000 Miles
Google introduced the self-driving car project at 2010, but this innovative project gets smarter and efficient every day. These days, Google announced that over the last year they’ve been working almost entirely on mastering city street driving.
Naturally, driving in the city is a lot different than driving in the freeways, as constant distractions can appear, like car not stopping …Read More
Google Presents: Step Inside The Future Of AdWords
Google’s recent news – “step inside the future of AdWords”, features App Ads and more UI tools. Compared to last year’s changes, the current changes and developments are not drastic. The new features and tools will be available to all AdWords users over the next few months.
Here is a short review of the upcoming changes:
New search and …Read More
Google Webmaster Tools Improves Data Tracking
Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of certain websites.
The Index Status feature reports how many pages on a site are indexed by Google. …Read More
Facebook Testing A New Business Manager Dashboard
Facebook is recently testing a Business Manager dashboard, that according to experts, will offer administrators the option to control pages and ad accounts from one place. Businesses that will be given access to this platform won’t need to create fake profiles to manage a page and won’t need to friend someone (or know their email) in …Read More