Category Archives for online marketing

Customize Your Audience When Boosting a Facebook Post

  Since Facebook added the “boost” option for posts, advertisers see more engagement for their promoted content. Still, there are things you can do to improve and refine your performance, and you should always stay on guard and not just boost a post and then forget about it. One effective way to fully exploit the […]

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Google’s Panda Update 4.0: Winners And Losers

  Google released its new Panda update, and it is important to understand the consequences. Initially, Panda was created by Google as a search results ranking algorithm. This algorithm was designed to lower the rank of sites with poor quality content and return higher-quality sites near the top of the search results. The latest change […]

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What Is The Future Of Google+?

  Ever since the news about Google+ head and creator, Vic Gundotra is leaving Google, questions and speculations regarding the future of Google+ are flooding the web. The fact that close to 1,000 employees that worked on Google+ will now be assigned to different teams, also contributes to the assumption that Google+ is dying. It’s […]

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Google Webmaster Tools Improves Data Tracking

  Google Webmaster Tools released a new “Index Status” feature to help track a website’s indexed URLs for each protocol (either HTTP or HTTPS) and also for verified subdirectories. According to Google’s statement, this will simplify the monitoring of different sections of a certain site.   The Index Status feature reports how many pages on […]

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