Category Archives for ppc advertising

Google’s Guide to Auction-Time Bidding in AdWords

For those savvy advertisers, Google offers a way to automate bids with AdWords. This helps deliver better, more informed bids while saving valuable time to the advertiser. To help users make the most of this scheduled automatic bidding feature, Google has put together a new guide – A Bid for Every Auction. This guide would […]

Read More →

Identify And Measure Calls With Call Conversions Feature

  A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and […]

Read More →

Close Variant Matching On Google Adwords

  When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search. People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all […]

Read More →

New Improvements In Bing Ads Targeting Updates

A lot of advertisers were looking for some enhancements and improvements in Bing Ads targeting capabilities. Recently, Bing has made several improvements in this area that are worth checking out. An improved radius targeting that allows targeting at a more granular level. Advertisers can now specify radius in kilometers as well as miles. Plus, if […]

Read More →

AdWords Express Helps You Advertise On Specific Schedule

  Google’s helpful AdWords Express feature is designed mainly to help small businesses to advertise online easily, and to run smoothly in this overwhelming environment. Small business owners report that they are seeing success with AdWords Express, all over the world. Now Google improves the AdWords Express feature on mobile. Since more than 70% of […]

Read More →

Google Study On Local Mobile Searches – What Info Are Users Looking For?

  A recent study by Google explored consumer behavior among 4,500 participants that answered a vertical-specific online survey. The study results help to conclude what factors are important to customers when they see mobile ads. Customers on-the-go using mobile devices usually look for relevant places located nearby. As it turns out, four out of five […]

Read More →

Research Reveals – Location Increases Ads Relevance

  Google recently commissioned a research to learn about surfers’ local search behavior (when they’re trying to find nearby services or places). The research conducted on more than 5000 participants who voluntarily completed an online survey. The results show that 4 out of 5 consumers want search ads to be customized to their location, by […]

Read More →

Google Adwords Will Launch Bulk Linking Feature For Multiple Accounts

  Google recently announced that in the coming weeks they will launch a new bulk linking feature, making it easier for advertisers to quickly gain rich insights. The new feature will allow Adwords account users to link all their accounts at once. According to Google, this new “linking wizard” as they call it, will assist […]

Read More →

2015 Forecast – Mobile Ads Will Surpass Desktop Ads

  In the past few years there have been a massive growth of mobile browsing on smart phones and tablets, so there’s really no surprise that they quickly turned into a critical aspect of digital advertising. A recent study from Marin Software suggests that by the end of 2015, mobile ads will drive more than […]

Read More →

Bing Ads Will Soon Allow Duplicate Keywords

Many Bing Ads users encountered this situation at least once or twice – you import a campaign or upload a new keyword set, and some of them are flagged as duplicate keywords. This happens when two keywords in an ad group have minimal differences such as hyphens or accents, and Bing Ads takes out these […]

Read More →