Momentum Plus Strategic Internet Marketing Solutions Mon, 14 Mar 2016 09:26:44 +0000 en-US hourly 1 Facebook Trending Now On Mobile Tue, 16 Dec 2014 14:00:10 +0000  
One of the advantages people gain from Facebook is to talk about what’s happening, and discover updated, relevant conversations about news that interests them. This is where Trending comes in as a great tool to explore stories from different sources.

Now, Facebook is launching Trending for mobile, so when users tap on a topic in their News Feed, they’ll see conversations organized in up to 5 different sections:

  • Articles section – shows story covering from news organizations.
  • Friends and Groups section – shows users what people in their network are saying.
  • Near the Scene section – shows posts from people located near a story.
  • In the Story section – shows posts from people who are part of the story.
  • Live Feed section – shows a real-time stream of reactions from people around the world.

The new Trending for mobile experience will be available to US web and Android users for starters. Support for iOS and other countries will be available soon.

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Google Introduces AdWords Editor 11.0 Thu, 11 Dec 2014 13:34:18 +0000  
Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time.

AdWords Editor 11.0 also got a brand new visual design and a faster interface, helping advertisers to be more efficient when viewing and making changes through accounts and campaigns.

Some of the new features include:

  • The ability to open multiple windows to view different parts of the account at the same time.
  • Multiple accounts will be easily manageable by opening many account windows at once.
  • A new panel for selecting type lists – removes the need to navigate using tabs, so advertisers can quickly perform common tasks instantly.
  • An improved, advanced search bar – helps to apply multiple search criteria and filters, and save popular searches for future use.
  • An advanced, multi-select functionality helps perform more actions in bulk and at scale.

Watch the video Google released about AdWords Editor 11.0:


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New Version For Bing Ads Campaign Planner Mon, 08 Dec 2014 12:03:39 +0000  
Bing Ads recently released a new and improved version of the Campaign Planner tool, just in time for the holidays. The new version combines three capabilities within one friendly interface. New elements have been added to the Campaign Planner, making it a powerful, handy tool for advertisers.

The 3 new additions are: Vertical and Product Trends, Keyword Research and Competitive Insight.

  • The Vertical and Product Trends tool gives advertisers the capability to find and browse pre-defined verticals and sub-verticals that may be relevant to their business. The tool offers trending line graphs, seasonality snapshots, performance numbers, and an actual number for search volume.
  • The Keyword Research tool makes it easier for Bing Ads users to find top relevant keywords and filter them helpfully. Advertisers just need to simply type in the keyword into the search box in the left navigation, and the Campaign Planner will pull up recent performance and trends.
  • The Competitive Insight tool offers advertisers insight into the top bidding in a vertical or across a selected product. It shows up to 20 top domains, their ad coverage and average position on the Bing SERP. This tool is very helpful when researching new areas or when expanding the campaign.


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Changes In Interest Categories At AdWords Starting January 2015 Thu, 04 Dec 2014 14:24:01 +0000  
Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available.

The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target “Other Interests” will continue to run until June 2015. After this period, they’ll be automatically upgraded to one of the new options.

Here is a quick scan about those new options:

Affinity audiences – offers advertisers the chance to reach TV-like segments at scale to drive brand awareness.

Custom affinity audiences – helps advertisers find custom-tailored niche segments for their brand.

In-market audiences – helps advertisers reach potential consumers while they’re actively browsing, researching or comparing products related to a specific category.

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Bing Ads Offers Auction Insights In The Web User Interface Mon, 01 Dec 2014 09:26:14 +0000  
Currently in the US only, Bing Ads Auction Insights will be available in the web interface (UI). Auction Insights work this way – when a user performs a search on the Yahoo Bing Network, there is an internal auction process that determines which ads are shown and where they are placed on the search page. The Auction Insights report gives marketers useful information such as who their competition in this auction is, and how their ad’s performance compares, so they can get a strategic advantage on the competition.

The Auction Insights report offers valuable data for campaigns, ad groups, and keywords. An advertiser can generate a report for one or more keywords, ad groups, or campaigns, and also see what the competitors are doing.

To get started, you’ll need to apply Bing Ads’ Auction Insights filter in the respective tab. Then, you would be able to collect info about your campaign, keywords and ads, and their performance.

In the long run, insights from ad auctions will help you make smarter decisions about your campaign, and stay competitive in the ever-changing, dynamic marketplace.

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Google’s Guide to Auction-Time Bidding in AdWords Mon, 17 Nov 2014 11:58:12 +0000 For those savvy advertisers, Google offers a way to automate bids with AdWords. This helps deliver better, more informed bids while saving valuable time to the advertiser.

To help users make the most of this scheduled automatic bidding feature, Google has put together a new guide – A Bid for Every Auction. This guide would help anyone looking to implement or improve their automated bidding.

The guide covers some helpful topics, such as: how to choose an automated strategy that makes the most sense for each account, a thorough scan of auction-time bidding, best practices to test bid automation, and how to improve a campaign and make it worl even better.

For any advertiser looking at automated bidding or wanting to improve performance, Google guide is a good way to start. Here’s a link to the guide: A Bid for Every Auction.

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Google Introduces New Improvements to Tag Manager Tue, 04 Nov 2014 14:31:41 +0000 Google recently released 3 improvements to Tag Manager that will simplify advertisers marketing strategies: new and intuitive interface to launch and edit tags, new APIs, and more 3rd-party templates.

  • The improved intuitive interface makes tag management easy and accessible for all users, even new and non-technical ones, so they can start using it right away. The improved interface includes: simpler and clearer default workflow, instant search and autocomplete to find tag quickly, and new keyboard shortcuts to simplify users experience.
  • The new API tool allows advertisers to customize the infrastructure to suit their needs. Mainly, it helps a long way in containers and tags preview and publish options, and also in creating and managing users and setting different parameters and permissions.
  • The tag creation flow will have more 3rd-party templates in the next few weeks. Advertisers who will add new tags of their own will be able to select from a list of 3rd-party providers in just a few clicks and with minimal errors.

Watch this video from Google to understand how Tag Manager works:

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Google Modifies Dynamic Remarketing Across All verticals Mon, 20 Oct 2014 07:57:01 +0000  
Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto).

Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored ads highlight what matters most to customers, engaging them with subjects close to their hearts and encouraging them to further explore related subjects.

Advertisers report a 15% increase of conversion volume when adding mobile targeting to their remarketing campaigns, and this is why Google makes all of their dynamic remarketing templates mobile-optimized, in order to deliver ads seamlessly across screens.

In any case, Google provides further information at their AdWords Help Center and the Analytics Help Center.

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Google Launches Custom Affinity Audiences For Display Search Mon, 13 Oct 2014 07:39:40 +0000 About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences.

This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to reach across the web, on any screen. Custom affinity audiences works across the Google Display Network, reaching about 90% of global internet users. This custom feature works best with existing features and formats like engagement ads and viewable impressions.

AdWords is continually improving in the goal to help advertisers reach the right audience and also to provide insights about the audiences they’re reaching. As an advertiser builds a custom affinity audience, Google will provide immediate estimates for the people it might reach by showing breakdowns of their demographics like age and gender, and their most relevant affinities.

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Facebook News Feed Updates For More Relevant Ads Wed, 01 Oct 2014 11:51:49 +0000  
Facebook is working on showing people ads that they’ll find interesting and relevant. Both the advertiser and the user would benefit from a more relevant ad. Facebook recently announced two updates on their news feed that will show people more relevant ads.

These updates will focus on why people hide certain ads and conclude whether or not to show the ads to other users, and also analyzing feedback from people who don’t often hide ads.

If up until now, people only hid ads, now Facebook is asking them WHY they hide these specific ads. This helps Facebook to show fewer stories or ads like the one marked as “I don’t want to see this” in the news feed.

The new update will help define the reasons why people are hiding an ad. If a user doesn’t want to see a certain ad because it’s not relevant to them, Facebook knows they’ll need to do a better job in choosing ads for this user. Or if someone doesn’t want to see an ad because it’s offensive, it’s probably not a good ad for other users as well.

For those users who rarely hide ads, this update will also help in showing more relevant ads. Facebook will look at the feedback differently, based on how often someone hides ads and other content in their news feed. If someone hides stories very rarely, it will be considered when Facebook chooses what to show them.

When testing this update, Facebook saw that people who hide ads quite rarely, hid 30% fewer ads. So this feedback helps in showing better ads even to the silent users.

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