Tag Archives for close match variations

Bing Ads To Test Close Variant Matching

  Bing recently announced they will start including tests of close variants in exact match for a portion of queries. The test currently runs in USA only, and the exact match will include minor grammatical variations like spacing, abbreviations, plurals, misspellings and acronyms in the Bing Ads results. Close variant matching is a useful way […]

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Close Variant Matching On Google Adwords

  When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search. People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all […]

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