Tag Archives for custom affinity audiences

Changes In Interest Categories At AdWords Starting January 2015

  Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available. The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target […]

Read More →

Google Launches Custom Affinity Audiences For Display Search

About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences. This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to […]

Read More →