Tag Archives for Google Adwords

Google Introduces AdWords Editor 11.0

  Google has just launched an exciting update to the AdWords Editor tool. It’s considered to be the biggest update to the application since it was released in 2006. It’s been redesigned completely, all of the features were enhanced, and new features were added to help advertisers do more in less time. AdWords Editor 11.0 […]

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Changes In Interest Categories At AdWords Starting January 2015

  Since 2009 AdWords users used the interest category marketing to connect with potential prospects across the Google Display Network. Lately, Google added more sophisticated, flexible audience tools, and starting January 2015, “Other Interests” option will no longer be available. The new interest-based capabilities are: affinity, custom affinity, and in-market audiences. Existing campaigns that target […]

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Google’s Guide to Auction-Time Bidding in AdWords

For those savvy advertisers, Google offers a way to automate bids with AdWords. This helps deliver better, more informed bids while saving valuable time to the advertiser. To help users make the most of this scheduled automatic bidding feature, Google has put together a new guide – A Bid for Every Auction. This guide would […]

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Google Modifies Dynamic Remarketing Across All verticals

  Google announced recently that they are starting to roll out dynamic remarketing to all verticals (including flights, hotels, real estate, jobs, classifieds, finance, education and auto). Basically, dynamic remarketing shows site visitors tailored ads that feature the products they viewed previously on the website, and related products they might be interested in. These tailored […]

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Google Launches Custom Affinity Audiences For Display Search

About two years ago, Google launched affinity and in-market audiences, that were designed to help advertisers reach people across the Display Network. Now, Google is rolling out a new feature, custom affinity audiences. This custom feature give advertisers the flexibility to reach an exact audience. Advertisers will be able to define who they want to […]

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Google Introduces Callout Extensions

  Google AdWords is introducing a new ad extension called callout extensions, which is basically additional text in the search ads, that highlights specific information about products and services. This will help buyers make better decisions about their online purchases. The great thing about callouts is that they show valuable information to potential customers before […]

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Consolidated Billing For MCC Users Soon To Be Available In Google AdWords

  Last week, Google announced they will soon start to roll out a new AdWords billing system for agencies and major advertisers that combines several MCC accounts into one. The consolidated billing system will be able to combine invoices for several accounts and produce one invoice that covers all the accounts. This system will replace […]

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Identify And Measure Calls With Call Conversions Feature

  A great deal of business’s phone calls come from clicking on a Google ad. In fact, according to Google, 70% of all mobile searchers have called a business directly from search ads. To track those calls and identify their source, Google launches the “website call conversions” feature – a powerful way to identify and […]

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Close Variant Matching On Google Adwords

  When users type certain search queries, they often misspell or type fast with typing mistakes, especially when it comes to long queries. However, even if they spelled it wrong, people still expect to find the service or product they’ve intended to search. People that typed “baby strollers” “babies stroller” or “baby’s strollers” are all […]

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Google Announces Bulk Account Linking Between Analytics And AdWords

  In the upcoming weeks Google is about to finalize and launch a feature that will link between bulk accounts in AdWords and Analytics systems. This is done in the purpose of helping advertisers gain insights regarding the effectiveness of their ads. This new linking process will allow advertisers to link multiple AdWords accounts all […]

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